Keep Antibiotics Working

To help increase public awareness of antibiotic resistance and the need to protect our antibiotics for future generations, the Scottish Government and NHS Scotland continue to promote the Keep Antibiotics Working Campaign supported by SAPG.

The 'Keep Antibiotics Working' Campaign aims to promote safe and sustainable antibiotics use ahead of this year's World Antimicrobial Awareness Week 2024.

World Antimicrobial Resistance (AMR) Awareness Week will be 18-24 November 2024 and provides an opportunity to raise awareness of AMR. Raising awareness of how we can all work together to address AMR is vital and ensures the antibiotics remain effective.

World AMR Awareness Week is a global campaign to raise awareness and understanding of AMR and promote safe and sustainable use of antibiotics to reduce the emergence and spread of drug-resistant infections.

For this year's World AMR Awareness Week, we're asking for support in sharing our 'Keep Antibiotics Working' campaign resources. These resources aim to raise awareness of key actions everyone can take to help address the threat of AMR ahead of and including AMR Week in November.

Stakeholder Toolkit

The Keep Antibiotics Working Stakeholder Toolkit outlines key campaign messages and all the resources available to help share them including:

• Social media assets including imagery and animations
• Posters
• Web Banner

All campaign resources can be found via SG Marketing Resource Centre - Keep Antibiotics Working

How You Can Help

We would very much appreciate your help in sharing these important messages by:

• Sharing the social media imagery and animations via your social channels
• Re-sharing content via the Healthier Scotland Facebook page via relevant pages
• Signposting your audiences to links to further information
• Displaying the downloadable poster
• Planning local activity to raise awareness of AMR